RED STAR INSIGHTS

Marketing & Growth Blog

Practical insights on marketing, Klaviyo, ecommerce growth and search visibility.

Digital marketing2026-08-25

GA4 Ecommerce Measurement: What to Track Before Scaling Ads

Connect service views, request actions and completed inquiries to better marketing decisions.

Klaviyo & automation2026-08-25

Understand Composer and Customer Agent, their shared customer context and the controls stores need.

SEO & content2026-08-25

Apply Google’s official guidance for AI Overviews and AI Mode without chasing new ranking myths.

Live production2026-08-25

Prepare a reliable event with upload headroom, encoder checks, rehearsal and local recording.

Web & ecommerce2026-08-25

Improve store responsiveness by reducing long tasks, unnecessary scripts and delayed feedback.

Marketing automation2026-08-25

A practical guide to flows, segmentation, cart recovery and measurable customer retention.

Marketing strategy2026-08-24

An execution plan from tracking and consent to the first optimization tests.

SEO2026-08-23

Move from search intent to article structure, internal links and conversion measurement.