Marketing strategy
Your first 30 days of ecommerce marketing automation
An execution plan from tracking and consent to the first optimization tests.
5 min
Week one: data
Audit tracking, acquisition sources, consent and core events before designing messages. Bad data only creates faster, less useful automation.
Weeks two and three: build
Create a master template, signup form, welcome, cart and post-purchase flows, then test every journey end to end.
Week four: optimize
Select one meaningful test per flow, document the outcome and only then move to the next variable.