Klaviyo and automation
How Klaviyo channel affinity can guide WhatsApp messaging
Use engagement signals to choose between email, SMS and WhatsApp while respecting channel consent.
Why channel affinity matters
Customers do not respond to every channel equally. Klaviyo uses engagement signals to estimate the channel a profile is most likely to engage with, and WhatsApp is now included alongside email and SMS.
A practical store workflow
Collect explicit consent for each channel, segment profiles with higher WhatsApp affinity and use concise messages for high-value moments such as cart recovery. Keep richer product detail in email and suppress simultaneous duplicates.
Measure customer value
Compare conversion, revenue per recipient, opt-outs and conversation cost. The goal is not more messages; it is choosing the least intrusive channel that helps the customer complete the purchase.
Official source
Klaviyo News: https://www.klaviyo.com/blog/category/klaviyo-news/2