Roya Camels Platform
A leading platform for digitizing heritage
Overview
Roya Camels Platform is a leading national initiative aimed at digitizing Saudi camel heritage and bringing it to the global stage. Through creating a smart digital platform for each camel herd (manqiyah) that carries its name and unique identity, the platform displays photos, information, and achievements in a professional and interactive manner. The platform connects audiences and owners with the world of camels in a modern way that blends authenticity with technology, within a framework that supports Saudi Vision 2030 in digital and cultural transformation.
The Challenge
The main challenge was to digitize Saudi camel heritage and transform traditional camel herds into smart digital identities, while preserving cultural authenticity and making this heritage accessible globally through modern technology.
The Solution
Roya Camels Platform provides a comprehensive digital solution that creates a unique digital identity for each camel herd, displaying their photos, information, and achievements professionally. The platform is optimized for AI and modern search engines, making it discoverable through intelligent search technologies. It supports Saudi Vision 2030's goals in digital transformation and cultural preservation, enabling owners to manage and showcase their content globally while maintaining the authenticity of Saudi heritage.